Doing Good/Doing Well: Warby Parker

When I heard Neil Blumenthal, co-founder of Warby Parker, speak at IFBCon (the Independent Fashion Blogger Conference) a few weeks ago, I knew very little about the company, only that they sold glasses.  But hearing Blumenthal speak was seriously inspiring– it turns out that Warby Parker is a super cool company– they sell beautiful glasses (at a fabulous price point) and they work hard to make a difference in the world.

The company was founded with the intention of making gorgeous glasses for much less than glasses often cost (because a few companies control the market and artificially keep prices high).  So, rather than charging $500 a pair, their glasses start at $95.  And their website has rad technology that allows you to “try on” the glasses by taking a picture with your computer’s webcam (or uploading a photo).  And for every pair of glasses sold, a pair is given to a person in the developing world who otherwise would not be able to afford them.

How great is that?  I love when you hear a rad story like this.  It’s proof that companies can do well and do good, and it’s an inspiring example of what we’re all capable of.

I don’t wear glasses anymore, but I definitely came right home and ordered these sunglasses.  Because I wanted in on a company this fabulous.  And I look forward to following what they do as they continue to grow.

Rock on, Warby Parker!!

 

  1. Theresa

    I’ve never heard of them but what a great company indeed. Will totally check out their stuff!

    xxTheresa

    • Alexandra

      I think you’ll be impressed, Theresa! I hope you like what you see.
      xo,
      Ali

  2. Callie

    I love them so much!! I did the home try on and loved it (I even made a video about it cause it was so fun!). I also discovered that they have a few showrooms around the country. They have one in LA so I was able to go and try on even more of the frames. I’m also such a huge fan of their business model and hope more companies start moving towards this model.

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