Plaid Rules

Isabel Marant plaid coat

I can’t stop wearing plaid.  Its allure is incontrovertible and unstoppable.  I am genuinely trying to figure out what it is that makes plaid so perfect right now, and I cannot.  My best guess is that there’s some algorithm involving coziness times wearability plus checks (squared) that renders it necessary in as many guises as possible.  But math isn’t my strong suit, so I’m not necessarily going to rush out to publish this in a scientific journal.  I’m just going to wear plaid every day until I can’t do it anymore.

And judging by how long I’ve already been doing it, that’s going to take quite a while.

Isabel Marant plaid coat

Isabel Marant plaid coat

San Francisco Pacific Heights Lifestyle Photographer

Aquazzura suede shoes

Isabel Marant plaid coat

Coat: Isabel Marant (similar here) / White jeans: JBrand / Sweater: R13 (similar here* and here*) / Shoes: Aquazzura / Bag: Chloe

*30% off now with code SNOW

Photos by Meg Tsang

6 comments

  • Love the outfit, Jackie. I totally understand the obsession with plaid. I use to wear plaid flannel shirts in university, than gave it up because it didn’t see so me anymore. Then I discovered Pendleton shirts while prepping for a trip to colder weather, and rekindled my appreciation for plaid patterns. And while not necessarily my go-to on a day-to-day basis, I do like my plaid pendletons indeed. There’s something down-to-earth about a good plaid. And here you are, grounded but also with elevated style! I particularly like the shoes as a detail. 🙂

    • Thank you so much for your comment, Frederik! I agree, my feelings on plaid have ebbed and flowed over the years, but I’ve been full-on in love with them for about a year now. I’m sure eventually I’ll OD, but for now, the more (plaid), the merrier. 🙂

      xx,
      Ali

  • Sandra Camp

    You have totally gotten me into plaid this year! I love it. AND I love the white jeans. I am ALWAYS searching for more ideas how to wear winter white…perhaps a post for the future?! I get turned around with what shoes to wear in winter with white!

    • Yay!!! Plaid is so my jam. I’ve been living in it for ages now. I’ll put my thinking cap on for some winter white inspiration. 🙂

      xx,
      Ali

  • Eun

    I just bought a plaid shirt on J Crew because of you! Thanks as always for fashion inspiration! xoe

    • Yay!! I’m so glad you bought another plaid shirt! I cannot get enough of plaid. And I have another plaid story in the works.

      XO,
      Ali